EDAP Appoints Experienced Lithotripsy Expert to Increase U.S. Sales
Strengthens Sales Team In Line With Strategy to Focus on U.S. Urology Market
EDAP TMS SA announced today the appointment of Bill Brown as U.S. based Senior Sales Manager. Mr. Brown joins EDAP's U.S. team to enhance the market penetration of the Company's Sonolith i-move extracorporeal lithotripsy (ESWL) system, expand U.S. lithotripsy sales initiatives, and begin to prepare for potential U.S. Food and Drug Administration (FDA) approval of the Company's Ablatherm-HIFU (High Intensity Focused Ultrasound) device.
Marc Oczachowski, Chief Executive Officer of EDAP TMS, commented, "I am very pleased to welcome Bill to our team. His proven track record of expanding sales in the mature lithotripsy marketplace strengthens the positioning of our innovative Sonolith i-move device in the U.S. market. We remain focused on our U.S. oriented strategy and continue to build our team here. Beyond lithotripsy, we are preparing to further address the prostate cancer market should the Ablatherm-HIFU be approved in the U.S."
Mr. Brown added, "I welcome the new challenge in my career. With the Sonolith i-move, EDAP has developed an innovative, modular device with superior ultrasound localization and significant power to treat urinary stones. I am excited to be a part of the EDAP sales team, and look forward to helping EDAP expand their presence in the U.S. market with their existing and new technologies for both lithotripsy and HIFU."
Sonolith i-move is a compact lithotripter with a revolutionary infrared stereo-vision system for real-time, three-dimensional ultrasound localization of urinary stones. With its various modular configurations, Sonolith i-move will replace Sonolith Praktis, an earlier generation lithotripter, and complements the Company's high-end Sonolith I-sys lithotripter, an integration of x-ray and ultrasound localization systems. Sonolith i-move received European (CE) approval in April 2010, Japanese approval in June 2011 and U.S. marketing clearance in August 2011.
The Company remains on track to file its Premarket Approval (PMA) with the U.S. FDA in the fourth quarter of 2012.